digital campaign

digital campaign // flip side award program

Digital execution of Tommy Bahama’s Flip Side Campaign, Spring/Summer 2018.
Introducing extra conversion incentive through 2 co-ordinated earning & reward periods.

 

Partnered with a copywriter to collaborate under direction from E-commerce strategists, Site Merchants, and our Creative Director to execute this comprehensive 6 phase suite.

Above: Styles of Promo phases for “Gold” promotion period, Homepage

 

Below: Select Social Highlights to show breadth of campaign consideration
Plus, Earnings & Redemption Email highlights.

 

12+ total unique email designs created for campaign.

Above: Banner options for different placements, phases of campaign.

After the “Gold” period, part 2 of this promotion began with it’s own Earnings + Redemption phases.

Below:  2nd Program Period, Homepage and Email