Digital execution of Tommy Bahama’s Flip Side Campaign, Spring/Summer 2018.
Introducing extra conversion incentive through 2 co-ordinated earning & reward periods.
Partnered with a copywriter to collaborate under direction from E-commerce strategists, Site Merchants, and our Creative Director to execute this comprehensive 6 phase suite.
Above: Banner options for different placements, phases of campaign.
After the “Gold” period, part 2 of this promotion began with it’s own Earnings + Redemption phases.
Below: 2nd Program Period, Homepage and Email